What will be necessary for e-commerce companies in 2021? We’ve put together a list of three key opportunities that need to be considered for such companies to thrive. As an e-commerce company, you cannot do it alone. You may have hired consultants to help you with product sourcing or marketing, but logistics remains a crucial …
E-commerce distribution and fulfillment strategy isn’t a “one and done” exercise. The market can change unpredictably from one year to the next, and you’ll need to change with it. There are several ways to thrive with this variability, of course. A universal method is to orient your business around a handful of core “best practices,” …
E-commerce businesses should be on the lookout for trends when developing their strategies. Some of these trends may not necessarily be new—perhaps, only intensifying year after year. Others may be surprised. Companies of all sizes can benefit by thinking about these trends and how they might affect a business, regardless of size. It’s also important …
Thanks to Amazon, consumers expect anything to be delivered fast and at a low cost. You’ve worked so hard to create a line of products and offer them at a price that customers are happily willing to pay for. Your marketing is on point: reviews and referral traffic are building, and you’re able to reduce your …
The overall market for consumer packaged goods (CPG) – the items used by the average consumer – is on the rise. For example, in 2018, online sales of CPGs rose over 35 percent, and that trend doesn’t look to change anytime soon. What are CPGs? They are the everyday items that most people use regularly. They are …
Whew! You have designed and either built or sourced great products. You have efficient manufacturing partners, and your marketing is scaling. Customers are finding you online, and orders are rolling in steadily. But the big question is: can you be — or do you want to be — the one to fulfill and ship all …
It’s essential to fulfill your promises to consumers and do everything to deliver goods on time. Now that we’re entering the post-COVID-19 era, consumers are used to purchasing more goods online and will continue to rely on convenience. That trend doesn’t look like it’s going to reverse course anytime soon. Naturally, this paradigm shift is …
E-commerce was one of the earliest industries to experience an immediate impact from the COVID-19 pandemic. Although traditional retail will take some time to recover, online retail, including the consumer packaged goods (CPG) companies and logistics providers who drive the industry, continues to surge. Amazon’s sales were $96 billion for Q3 2020, representing a 37% year-over-year increase. The …