3 Ways E-Commerce Companies Will Grow in 2021

What will be important to e-commerce companies in 2021? We’ve put together a list of three key opportunities that need to be considered for such companies to thrive.

As an e-commerce company, you cannot do it alone. You may have hired consultants to help you with product sourcing or marketing, but logistics remains a key component of the e-commerce experience. Consider third-party logistics (3PL) providers to help with any and all operations related to the movement of your products. You can outsource some or all your operations to a 3PL. 

To thrive, or even survive, in 2021, e-commerce companies should consider the following.

Controlling the Customer Experience Wherever the Customer May Be

By now, most e-commerce companies are fully aware that there simply cannot be a single channel through which their customers buy their products.

E-commerce companies understand the need to interact more strategically with shoppers across any or all of shoppers’ preferred touchpoints—at any point in their customer’s journey. Such companies need to not only “go where the customers are” but also ensure that the shopping and checkout experience is seamless regardless of platform or device.

A presence on a single marketplace may lead to a presence on several marketplaces. A newly developed Web store will continue to need updates with additional apps and plugins. E-commerce companies that succeed will continually seek and refine the touchpoints and experiences through which their customers discover, shop, purchase and return to buy more.

Increased Data and Analytics, and How to Use Them Effectively

Harnessing customer data to inform marketing and product decisions is nothing new. However, in 2021, there will be even more data to consider.

Learning how to leverage myriad data sources can be dizzying for companies of any size. The digital selling experience generates a flood of behavioral information on different customer segments, including browsing paths, products viewed, shopping carts, conversions, loyalty and transactions. 

This data could be directly from a company’s online store but there is likely access to data provided by a third-party marketplace or app—which may not necessarily be correlated to the data of the main online sales channel.

The challenge for today’s e-commerce companies will be in choosing and leveraging the right data. “However, even a wealth of data from different sources won’t guarantee success for CPG [consumer packaged goods] brands on its own,” notes Mastercard Data & Services, in a trend article. “Companies need strategies that can help them use this data to inform their marketing and product development.”

With powerful analytical platforms and a clear strategy, e-commerce companies can use rich data sets to reach and engage consumers in memorable ways that separate their brands from the competition.

Pressure on the Supply Chain and Logistics

Consumers expect a product to be in stock and to be shipped to them immediately, with zero delays. The illusion of seamless customer experience across all touchpoints challenges e-commerce companies  to serve customers who may have unrealistic expectations.

As such, supply chain leaders, including logistics companies, continue to feel tremendous pressure;  “Increased demand volatility and shorter lead times from retailers have become major concerns, hurting service and inventory levels,” notes consulting firm BCG.

Additionally, constraints on trucking capacity are diminishing the ability to deliver customers’ orders on time and at a reasonable cost.  Therefore, retailers, brands and e-commerce companies are looking to partners that can provide guidance on managing the pressure on logistics.

There often exists a tug of war between customer experience (“I want it now”) and operational efficiency (“I want it at the best possible price”).  Consequently, the supply chain and logistics components have become part of the customer experience—this trend will continue to intensify in 2021 and beyond. Those e-commerce companies that can strike the right balance between managing costs and delivering superior customer experience will thrive.

Look to Taylored Services

Taylored Services is a fully integrated 3PL provider specializing in wholesale, retail, and direct to consumer unit fulfillment. The company operates 1.5 million square feet of warehouse and distribution space within close proximity to the Gateway Ports of Los Angeles / Long Beach and Newark, NJ. 

E-commerce businesses need a partner with significant investments in systems and technology and established, long-term relationships with other interim suppliers along a product’s “shipping journey.” By using Taylored, clients can track their merchandise at every step through and from the warehouse to multiple points of destination.

Services Include:

Warehousing and Distribution

E-Commerce

Supply Chain Management

Value-Added Services and Merchandise Rework

Transportation Management Services

Working with a full-service, integrated logistics provider like Taylored Services not only helps e-commerce businesses of all sizes to service customers more efficiently but also allows such businesses to scale when needed without significant investment.

Resources:

https://www.mytotalretail.com/article/what-retail-executives-will-focus-on-in-2020/

https://www.mastercardservices.com/en/compendium/cpg-trends-2019-decision-makers-should-watch-these-closely

https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html

https://www.bcg.com/en-us/publications/2019/under-pressure-cpg-companies-look-digital.aspx

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Address:
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Size: 300,000 sqft

Technology:
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• Narrow aisle high bay rack system
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• Transload and Pool consolidation
• Omnichannel distribution

Chino, CA #1 & #2

Address:
14050 Norton Ave,
Chino, CA 91710

Size: 400,000 sqft

Major Equipment:
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Technology:
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Specialty:
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Processing:
• Wholesale, Retail, DTC
• Full Case Distribution
• Cross Dock
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JONATHAN ROSENTHAL - COB

Jonathan has spent a lifetime as an entrepreneur. He started his
first company, NetAir International, in 1983. It was innovative as
the first multi-city on-demand jet charter company and grew into
the largest operation of its kind in the U.S. His second venture was
in launching Saybrook Partners, a merchant bank in 1990 and
later Saybrook Corporate Opportunity Funds in 207. Jonathan
serves in numerous leadership roles, including as founder and
chairman of the LA Harbor Performance Enhancement Center,
WherehouseIT.com, and the Harvard Graduate School Leadership
Institute. He also serves on the Marine Transportation System
National Advisory Committee, Los Angeles Sustainable Freight
Advisory Board, and the University of Southern California Center
for Supply Chain Management board of directors. He earned a B.
A. in Philosophy from California State University, Northridge, B.A.
Sc. in International Law and Legal Studies from Uppsala
University and a J.D., law from Southwestern Law School.

Jonathan is passionate about both expanding and sharing his
knowledge and expertise. He has lectured in transformational
change at the University of Chicago, UCLA, John’s Hopkins, and
Harvard College.

JOE DESAYE - CEO TFMI

Joseph DeSaye has spent over 40 years in logistics. His journey began in 1980 when he co-founded FMI International with his father and brother, specializing in air and ocean forwarding services. Together, they expanded the company to include comprehensive services that grossed over $350 million in sales.

He has a proven track record of success, growth, and leadership within the logistics industry.

THOMAS MCCORMACK - CIO

Thomas has dedicated over 20 years of his career to working in IT for 3PL companies where he has grown to deeply understand the importance of keeping pace with a dynamic and ever-changing marketplace. Prior to joining Taylored in 2014, he led IT or a $2.8 billion window manufacturer and a $1.2 billion electronic media organization. He holds a degree in accelerated mathematics/calculus from LaGuardia Community College and an MBA with a focus on computer software engineering from Fordham University.

Thomas is passionate about coaching and mentoring teams and sharing his experience in cross-functional team leadership. He knows that one of the best ways to grow an organization in today’s society is through the implementation of effective technology that allows them to stay ahead.

MIKE YUSKO - CFO

Mike overseas finance, human resources, and legal at Taylored, as well as directing Taylored’s operating companies. After over 35 years in 3PL, vitamins and supplements, consumer products, engineering, and construction, he is a man of many talents. He has served as CFO at companies ranging in size from $50-$700 million and spent 15 years at PepsiCo as the senior finance leader of a $1.2 billion beverage unit.

Mike holds a B.S. in business administration and accounting from Clarion State College. He is passionate about providing solid leadership and applying “Fortune 50” know how to elevate smaller companies.

JIM DEVEAU - CEO

Jim Deveau is a retailer at heart, with over 20 years of experience leading in the retail industry with companies such as Lord & Taylor, AnnTaylor, Charming Shoppes, and Footstar. After assisting with Footstar’s restructure in 2004, Jim transitioned into the 3PL industry. Over the next ten years, he held various C-suite positions at FMI International, Summit International Logistics, and Toll Global Forwarding before becoming Taylored’s President and CEO and board director.

Jim is passionate about sharing his knowledge. Holding an undergraduate and graduate degree from Northeastern University, together with his extensive experience, he frequently speaks at industry trade shows and conferences and has been recognized as a leader within the industry. He also currently sits on the advisory board of warehouse exchange and was chosen by the US Chamber of Commerce to represent retail trade post 9/11.

Chino, CA #1 & #2

Address:
14050 Norton Ave,
Chino, CA 91710

Size: 400,000 sqft

Major Equipment:
• Automated high speed sortation
• Locus Robotics

Technology:
• Synapse
• Warehouse Management
• Transportation Management
• Routing & Compliance
• Document Management
• Custom Reporting
• Web Portal
• Electronic Data Interchange (EDI)

Specialty:
• Apparel
• Footwear
• Accessories
• Jewelry
• Bulk Materials

Processing:
• Wholesale, Retail, DTC
• Full Case Distribution
• Cross Dock
• Transload
• Pick & Pack
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Processing:
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Specialty:
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Processing:
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Technology:
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Specialty:
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Specialty:
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Processing:
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Specialty:
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Processing:
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Specialty:
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Processing:
• Transload
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Size: 319,000 sqft

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